FASHION LABEL

FASHION LABELS AND ENCOUNTERED PROBLEMS


Just as other business ventures flourish in good and bad times, same could also be said for any fashion label outfit. Though a fashion label has its problems just as successes can be recorded, but in order to run a problem free fashion label, it would be helpful to know some problems that could arise when running a fashion label.


FINANCIAL SKILL AND CAPITAL MIGHT
When running your fashion label as a young person, it is important to know how to generate leads for sale. Having a financial management skill is also important if you want your label to stand out. Employing someone to deal with the business activity of your fashion label for you would go a long in ensuring that you don’t run bankrupt. Every process or step taken in the fashion industry involves a lot of money especially when making, promoting and marketing your product.
MANUFACTURING TEAM
Another challenge faced in the fashion industry is getting good and reliable people to handle the production of your designs. Much more capital will be needed to get the manufacturing team and the manpower of your fashion industry is also an important that could either make or mar your industry. Apart from manpower, critical consideration would have to be taken in terms of getting the equipment for manufacturing as well.
DISTRIBUTION CHALLENGE
Distribution is usually a challenge for Designers especially when thinking of getting your brands into clothing stores and that might cost you more than a little effort and time. Sometimes, when the goods don’t sell, the designer is forced to sell his goods at discount price and this leads to loss rather than profit.
TARGET MARKET
Knowing your target market is also vital especially when you have an idea of your actual demand and demography. Your hypothesis of the general market goes for a toss when your customers are totally different from what you expect. Carrying out a proper research to identify your target market is also very important.

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